Not that this is a problem. It's actually not a surprising at all, considering that's how it is.
Why? Because ASB elections, to put it quite bluntly, are popularity contests. The more well-known candidate, the one who puts more effort into his/her campaigning, the one who makes sure the world of Costa Mesa High School knew who he/she is, usually wins. Think about it. If two people were running for ASB president, and you knew Candidate A better than you knew Candidate B, you would probably vote for Candidate A. Even if Candidate A may not have the best ideas for the school.
This is where our popularity contest prevails. With ASB elections, many candidates (most likely your friends) try to secure your vote for them. Perhaps you promised them your vote. Even though you weren’t probably too sure as to what they are planning to do as ASB officers or what they plan to change. You just agreed because they're your friends. For all you know, you voted for the psycho who wants to raise money for the school by raising the already much-too-high cafeteria food prices (we all know that would only result in the starvation of students everywhere).
Yet the nature of our own ASB elections is mirrored in actual political elections. Politicians try to appeal to the population and its ideals. Thus, broad platforms and broader promises are made.
It's strange that in the Kennedy-Nixon presidential debates, the people supported Kennedy if they saw the debates on television, while those who heard it over the radio supported Nixon. A conclusion could be made from this: body language and appearance factor in to our decision in choosing a leader.
When popularity and appearance are major factors in choosing the people who lead you, it seems that faith in humanity is wending its way into oblivion. Is it really too much to ask to vote for the best candidate, and not the best-looking one?