They are using Tumblr; a social network that can be used for blogs as well. Consider it a mix of Facebook and Twitter. It is mainly used to upload large files, such as pictures and videos, and share them with anyone on the web who is willing to go to their site. This feature was probably what made the maker(s) of this elaborate makeover plan to use the website.
As I stumbled over these pictures after hearing about it on the previous day, it did not sit well with me that most of the pictures had words of vulgarity with them. Let alone the fact that they are calling some people words which will not be uttered in this article. They should probably change the name of their group to something that will not lead them to being kicked out of the Tumblr system, or being attacked by the school on grounds of unnecessary language and profanity.
But the pictures are pretty cute. If only they would make the dog faces more aligned with the bodies. The whole site seems to have been made by either one person who like photo shopping or a group of them who like it. There aren’t many pictures posted up, but the ones who are seem to consist of different people every time, so it’s easy to guess that they are using pictures of the whole community. Hopefully, they are asking permission from the people in these pictures before they post them or else they are going to run into some trouble with issues such as harassing. They are obviously doing this for fun, unless it’s some wild scheme to get revenge; although I have to admit this is some weird form of vengeance.
It only has pictures of kids that are believed to be from Estancia so far, but I doubt that they will stop there or if another school will copy their idea to an extent. I know that if my school had a site like this, I would probably give them a picture so that I could have a dog face. What would people say of me? Most would probably say “Hey, how did you make yourself look so good in this picture?”